Masar
Your digital companion from the moment you land in the Kingdom. Smart expat onboarding for Saudi Arabia.
Masar
مسار
The Hidden Gap
625+ Disconnected Platforms
Over 625 government platforms and digital platforms, which makes it hard for new expats to know where to start.
No Clear Ordering
Many procedures depend on earlier ones, but that order is not always obvious. New arrivals often do not know what needs to be done first.
Language Barrier
A lot of important information is only available in Arabic, which makes the process harder for many expats.
The Digital Government Authority (DGA) goal: merge and reduce platforms by 50%. Masar aligns with this.
of the total workforce in Saudi Arabia are expats
Don't Search... Follow the Masar
Interactive Roadmap
Step-by-step guided journey that accompanies the expat from day one, what comes next, and which requirements depend on earlier steps.
RAG-Powered AI Assistant
Context-aware AI, not a generic chatbot. Trained on Saudi laws, platforms, and announcements in multiple languages.
Explore & Discover
A section for discovering events, entertainment, places, and local activities to help expats settle in socially as well.
B2B Onboarding Automation
A dashboard for companies to track employee onboarding progress and reduce the manual effort involved in relocation and setup.
Built in 48 Hours
Home / Roadmap
Your Settlement Journey, step by step.
The AI & RAG Engine
Not just a chatbot. A context-aware AI that understands Saudi governmental procedures, laws, and platforms.
RAG database updated with Saudi laws, platforms, and announcements in multiple languages.
Masar AI
Online
I wanna do Umrah
Built for Companies, A Companion for Individuals
B2B Subscriptions
Companies pay for access to an employee onboarding dashboard to track progress and support new hires moving to Saudi Arabia.
Helps reduce admin overhead and speeds up employee readiness.
B2B2C Partner Commissions
The platform can also generate revenue through partner services such as flights, hotels, transportation, and other relocation-related offerings.
Direct access to a targeted audience of new expats.
Social Integration, Economic Return
National Impact
- Improve Saudi cities' image in global quality of life indices
- Support digital transformation and government info accessibility
- Align with Vision 2030's smart government goals
Economic & Employment
- Reduce operational costs on companies
- Reduce time wasted in procedures for new employees
- Increase spending in tourism and entertainment
Social & Urban
- Strengthen social integration for expats
- Bridge the language and cultural gap
- Reduce unnecessary traffic to government offices
3rd Place out of 250+ competing teams
February 2026